Top Key Features your Ecommerce Site Must Have

Every detail in your eCommerce shop should be taken into account to attract potential leads and convert them into paying customers.Check out the must-have features in this guide to increase the sales of your online store!

We continuously collect trending content around e-commerce. Let us know your best email to receive our favorite collections weekly in your inbox!

Top Key Features your Ecommerce Site Must Have

Every detail in your eCommerce shop should be taken into account to attract potential leads and convert them into paying customers.Check out the must-have features in this guide to increase the sales of your online store!


1. Consistent Image Size

The product images in a category page should have a consistent size. It’s not just about the resolution, they should have a similar amount of whitespace at the borders too.


2. Frequently Asked Questions (FAQ)

A Frequently Asked Questions page not only helps your shoppers find answers to their questions and shop with more confidence, it also eliminates a lot of the customer support work on the back-end. All the time you save that would have otherwise been spent fielding phone calls and emails to simple questions could be spent on improving the customer experience overall.


3. User-Friendly

Studies show that 76% of consumers say the most important characteristic of a website is ease of use.The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase. Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.


4. Mobile-Friendly Website

Mobile shopping accounts for 50% of online transactions. With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.It doesn’t matter if you have millions of product pages or five.Creating a mobile-friendly experience for your shoppers will improve sales and potentially your rankings.


5. High-Resolution Photos & Video

Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product.Images sell, not text.


6. User-Generated Reviews

Shoppers read reviews. About 95% of them, in fact. You might think that having negative reviews is a sale killer. The opposite is actually true. Having negative reviews can often be positive. It’s shown that products without negative reviews are seen as censored and, in turn, shoppers will assume the positive reviews are fake.Depending on website functionality, ecommerce sites can use plugins from the most popular review platforms including Yelp, Foursquare, and Facebook.


7. Special Offers

Most ecommerce sites are using special offers in their standard marketing practices via email, social, text, etc.When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the site.If ecommerce sites are using ongoing promotions, providing a unique webpage that lists the offers will not only drive more sales but also improve SEO.

8. Related Items

Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement. A ‘Related Items’ feature on an ecommerce site creates the desirable stickiness effect that so many marketers strive to achieve.Related items can also include similar product categories to comparison shop, “people who bought this item also searched for”, and so on.


9. Social Proof

Brands and online sellers that connect with their buyers on an emotional level create brand trust and advocacy.Linking social profiles and user-generated content with an ecommerce site are must-have features that will give online sellers brand character.Social media allows ecommerce brands to show authenticity and associate an emotional connection with their products.


10. Security Features

Other must-have ecommerce security features to consider are: SSL certificate, select an SSL certificate vendor with name recognition. The enterprise ecommerce giants almost always use Symantec; Two-factor authentication: Adds an extra layer of security by requiring username/password and a system-generated code sent via email or text; Use a firewall, Provides a gateway or wall between two networks and permits authorized traffic and blocking malicious traffic; Privacy policy link in footer, Addresses the website’s privacy policies and promises customer data is not shared with third parties.


11. Detailed Shipping Information

It’s critical that ecommerce websites include shipping information early in the checkout process, including a ZIP code calculator showing cost. It’s also helpful to include delivery time and options for faster delivery. Sites should list countries that are outside normal shipping zones. Be sure to present codes for free shipping on all pages of the site through the header navigation, if applicable.


12. Multi-Touchpoint Contact Page

Never make it hard for a buyer to get in touch or request support. Consider the contact page a feature of the website. Include multiple ways to reach out, including phone, email, and an online form. Some companies with brick-and-mortar stores offer online appointment setting via their contact page. Be sure to add customer service social links and Google maps for locations.


13. Return Policy

Return policies are an essential feature of any ecommerce website.Your return policy should be clearly visible and well-written or illustrated. This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.


14. Search Box

The ability to search an e-commerce website is very important because many online buyers have a specific item that they are looking for. A search box is a powerful site feature that will improve findability and navigability.


15. Shopping Cart

Its purpose is to display the items that the user has decided to purchase. It’s a highly functional feature that gives you a summary of the things you’re buying.Common elements of shopping cart pages are: Product name; Short product description (if the product name needs further explanation); Product’s price; Total cost of products in the shopping cart; Product image thumbnail that displays a preview of the item;Quantity box that allows users to modify the number of items they want to purchase.


16. Featured Products

Often, e-commerce stores have certain products they want to highlight. These products are often found on the front page of the site. These products are usually items that are on sale/clearance or new items that have recently been added to the inventory.


17. Product View Filtering and Sorting

When displaying a category of products or a list of search query results, having the ability to filter or sort products can greatly enhance the ability of the user to find exactly what she’s looking for.


18. Order Management

A wholesome order management panel simplifies the task of the merchants where one can get detailed information regarding buyer cancellation, refunds, COD order verification, exchange order status update and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.


19. Logistics Integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.


20. Integration With Physical Retail

Customers should be able to know whether they can find a given product in the nearest physical retail store. A good ecommerce platform will feature functionality to add a find-in-store button linked to geolocation and brick-and-mortar inventory. Brands should also be able to integrate their ecommerce platform with physical retail locations, to empower sales associates with the ability to eliminate walked sales with access to digital inventory, seamless ordering, and speedy delivery.


21. Easily Understood Navigation

Good navigation helps new shoppers find what they’re looking for without hassle. The question, then, is what actually constitutes good navigation. The main idea is to present a clear path from the landing page to checkout. No matter what page a visitor initially lands on, they should be able to quickly find their way around your site without having to ask “how do I…?” Much of the time, this is going to constitute presenting only the most crucial categories or pages in your main navigation, and delegating less important destinations to drop-downs or the site footer.


22. Compatibility With All Devices And Screen Sizes

It’s important to be conscious of the many different devices and screen sizes used by your customers. Responsive design is a method of web design that automatically scales a site’s appearance up or down to match the screen size on which it is viewed. With more shoppers opting to use their mobile devices for shopping, your store’s design should absolutely be able to match the screens on which it’s viewed. If it doesn’t, you’ll likely find that your customers are abandoning their carts (if they even make it that far).

23. Clear Categories

Having a proper and clear categories on your website is another important areas since it ease the customer to check directly onto the products they are looking out for.


24. Easy Search Box

Another features of e Commerce online website is the Search box plays an important role when you have many products and many sub categories – keeping a search box in best position allows you visitors to search the products quickly without any hassles


25. Zooming Capabilities

Zoom feature on your product images always add a positive impact as it helps the visitor to check the minute details. There are different types of zooming feature available – make sure to add zooming facility feature while hovering the image works very well.


26. Easy Registration

Registration is considered as one of the lengthy process and many customer closes the website due to improper registration process. Shorten up the registration process with minimum information.


27. Social Media Icons

We have always said that social media networking plays a very important role in boosting your websites and products image. Create Social media icons so that your customer knows about your online presence – Social media not only helps you in branding but also allows you to manage your customer queries and doubts.


28. Clear Polices

Clear Policies are crucial to having a successful business whether it is a physical store or an online store. Policies are what protect not only the shopper but the merchant. For example, having a clear return policy can mitigate any future conflicts with customers who want to return a product too late. Or having a clear shipping policy will invoke confidence in the buyer that the seller has a reliable system in place.


29. Seamless Checkout Experience

The checkout experience is where a lot of shoppers become part of the shopping cart abandonment statistic. When there is a problem in your checkout system your Google Analytics will also not be able to calculate your conversion rates.Having customers create profiles where they can store their addresses and payment methods can speed up the checkout experience and really speed up the time your customer has to spend on your website.


30. Accurate Product Descriptions

There is nothing worse than going to a product and reading the description and then receiving something completely different. It not only ruins the experience for the customer but it ensures that they will not be a returning customer. Having the wrong description also does not mitigate having customers’ expectations that cannot be fulfilled. Most often if you describe exactly what your product is then your customer will not be confused on what they are receiving in the mail.


31. Specify Product Variables

Specifications like price, colour, size and weight are all available to be added and edited alongside important notifications like ‘Out of Stock’ or ‘On Special’. Good images and detailed information about your product ensure fewer product returns as visitors have a better understanding of what they’re getting before checkout.


32. Shipping Prices, Methods & Calculations

Add shipping or delivery prices to products as a percentage of the final cart price using the cart calculator. Detail information like Free Shipping, Flat Rate, International Shipping, Local Delivery, Local Pickup or Automatic Shipping which defaults to the cheapest shipping option.


33. Calculations And Control

Automate the process of taxes with custom tax calculations that base tax on either your customers billing/shipping addresses or geo-location. Define tax rates as standard, reduced or zero tax rates and choose to display product prices including or excluding tax.


34. Customer Accounts

Allow new user registration and account creation on your site. Users will be able to get their username and passwords from their email addresses. Choose to allow guest checkout or force account set up to a) ensure that customer information is collected b) create ease of access for the customer next time they make a purchase and c) provide account security on transactions.


35. Live Chat Functionality and Contact Details

These features are arguably the most useful to your consumers. It is encouraging for consumers when they are able to get answers in real time and from a real person. These features however are at risk of falling flat if there is no one readily available to correspond with site visitors as and when they are online. If no full time staff is available for this kind of interaction, stick to regular info emails and a contact number


36. Product Status Reports

This feature allows notifications to be sent to both you and the customer through each stage of the product journey once payment has taken place. Make or get cancellations, pause orders or or change the product delivery status from ‘processing’ to ‘complete’.


37. Diversified Payment Options

People from different areas use different payment options, to make them comfortable accept payments from different options. The website designer should include as much of payment options they can, to make sure customer find it comfortable to shop. This is the reason that online payment is very crucial and important eCommerce website

#Wish List

38. Wish List & Add to Favorite

If your website allows them to bookmark those products into a dedicated wishlist, they can quickly come back anytime they wish to make the purchase without wasting any time searching for that product again. Allowing your customers to add their selection to their favorites gives you the ability to remarket them with personalized notification, just like you might have seen in some of the big eCommerce websites. It’s a win-win for your customers as well as your company.


39. An Integrated Blog or Articles Section

While blogs are well known to deliver some handy information on the go, they can also help you get more traffic of potential clients who are actually interested in your offerings. For instance, if you own an online shopping store for clothes, writing about the latest dressing trends can help you attract an audience looking for the latest collection, hence increasing your sales at the end.


40. New Visitor Offer

Site visitors respond well to coupons. Here are two reasons why: Coupons give your shopper a reason to purchase now and not later (especially if the offer is time sensitive).The shopper will feel like he or she is getting a deal. Another great reason why you should offer coupons is to build your email list. Visitors will gladly sign up for your email if you offer an immediate coupon or promo code


41. Demo Videos

When given the option, consumers prefer to look at videos of the product in action. That’s because most of us are visual learners and we respond to pictures of all kinds, especially moving pictures.In addition to strong, high resolutions photos of your products, consider adding a video where you demonstrate how to use the product, or illustrate the product in action.


42. Enhanced Shopping Cart

Having a simple navigation page helps identify and organize your buyers' products easily. You can also use a guest checkout option to enable a fast and easy checkout process. Moreover, implementing Security Badges like SSL certificate increases the user trust in your brand. An enhanced shopping cart with a secured single page check-out avoids complexity and improves customer conversion rate.


43. Highly Customizable Themes

Themes must support the website owners to edit the content of the products and manage the portfolios. It should include blog posts to promote the product. Also, it should reflect the product niche or business vertical. Customizable themes will help save time and money while building your online store. Since custom themes include all the essential features, more functionalities can be added depending on the need.


44. Content Management System

Customers want to know and interact with the brand at multiple touchpoints. They also want to know the story behind the creation of the brand. Blogging and product description help buyers learn about products and platforms in a detailed manner. So, it's necessary for you to provide a highly clear and relevant content about the product.


45. Email Marketing Tools

Email marketing remains one of the most important and effective ways for a business to connect with customers. Frequent communication with the customers helps to make them continue shopping on your site for a long time. Sometimes sending individual promotion emails with an item related to their ordered history will maximize the chance of buying that product.


46. Third-party Shipment Integration

Most of the customer expects no shipping charge or less shipping charges and expect trusted delivery services. Once customers placed their order, there should be detailed information regarding the shipment which includes delivery time, order status, and documentation like invoice and bills. Shipment services must provide continuous tracking and frequent communication regarding any new update.


47. Business Logo

Spot your business logo at a noticeable situation of the header. Ideally close to one side.


48. Client Login

Your site should allow the clients to enroll and login. It’s ideal for putting this on the top bar for simple access.


49. Store Discoverer

If your ecommerce website has physical hideaway get focuses, a store locator at the top bar can make them simple for your clients to discover.


50. Language Alternatives

If your ecommerce website has various adaptations for various locales, at that point, you can incorporate language alternatives to let clients switch between various dialects.


51. Dedication Program

Notice things like prize focuses and other uncommon ideas for your long-time clients. Incorporate a connection that takes them to progressively an increasing point by point offer page.


52. Payment Framework Symbols

It’s standard to incorporate payment framework symbols at the base of the page. This lets your clients rapidly know which payment gateways you acknowledge.


53. Product Separating And Arranging

Product separating enables clients to channel products dependent on various qualities. For instance, a dress store may utilize sexual orientation, size, shading, and so forth as its separating choices. The arranging permits are seeing products on rising or plummeting request of cost and appearance.


54. Trust Signal Around The “Add To Cart” Button

It’s a generally excellent plan to refer to a couple of trust flags close to the add to cart button. This impacts the subliminal of the clients on settling on the acquiring choice.


55. Payment Method Icons

eCommerce websites deal with many customers from all over the world, and they each have their own preferred payment system. Moreover, there may be technical limitations to a payment method or option, and that’s why it would be better to clarify payment options in advance.


56. My Order

Order history in the account allows the customer to go back and reorder an item purchased in the past, to change an order, or to cancel an order.


57. Page Navigability

The best e-commerce web designs should be able to help make your customers’ online shopping experience a breeze. Websites that can easily be navigated through contributes to giving your customers good user experience.


58. Product Videos

Product images are losing their selling power. So, what’s next on the pedestal? It’s the product video. These features continue to gain popularity among business owners and customers alike. People simply prefer watching videos over reading texts, and e-commerce made that work in its favor. And it’s no wonder – video is a great tool to establish a connection with users that is easily understandable and perceived. Consequently, a higher engagement rate brought on by videos eventuates increasing e-commerce sales.


59. Strong Money-Back Guarantee

One of the major reasons which restrains a customer from making a purchase is fear that the product will no be fit for purpose. The desire to avoid a potential loss is natural, and fear of financial risk works even while buying small items. Buyer’s remorse is real! Your task is to prevent any hesitation, and offering a money-back guarantee is the best device for it.


60. Top-Selling Items Bar

Often, while visiting a particular e-commerce website for the first time, users tend to feel a bit unsure about what to do there and what to look for. So, it would be good to guide them in some direction. The most popular way to do this is highlighting your best selling products. For example, you can include a “Bestsellers” category on your homepage

What are the top ecommerce sites?

Here’s a list of the top eight e-commerce platforms in the US: Amazon, eBay, Walmart, Etsy, Home Depot, Target, Best Buy, and Wayfair. The list above are ranked according to their website’s monthly traffic.

What are the best eCommerce platform worldwide?

Here’s a list of the top eight e-commerce websites worldwide: Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, Squarespace, Wix, and Big Cartel.

What is the biggest eCommerce in the world?

China being the most populated country in the entire world also holds the fastest-growing and largest eCommerce market. China has an estimated annual sales of $672 billion and an annual growth rate of 35%.

What are the unique eCommerce features?

The seven unique features in an eCommerce store includes Universal Standards, Richness,Interactivity, Infomation density, Ubiquity, Global reach and Social Technology.

What are the top countries with the succesful eCommerce market?

The following are the top countries with the largest eCommerce market, ranked by their annual sales: China, United States, United Kingdom, Japan, Germany, France, South Korea, Canada, Russa, and Brazil.

What are the main key features of an eCommerce website?

You may redesign the following to attract more customers: home, header, footer, category page, product page, blog, checkout cart, and back-end features.

What are the essential elements for you eCommerce shop?

Certain elements contribute to the success of eCommerce shop, here’s the basic ones: user-friendly, checkout process, mobile compatability, call-to-action, images and descriptions, customer support and security & privacy.

What are the advantages of eCommerce?

There’s a pile of advantages an eCommerce store have over physical. Customers can shop and buy faster. Ecommerce can reach more customers. Low operational costs. There’s no time limit or working hours.

What are the eCommerce product page features?

The following are some of the features you should have in the product page of your eCommerce website: product title, zoomable quality images, pricing information, add to cart button, add to wishlist button, social share buttons, consumer reviews, and related products.

What are the eCommerce customer checkout cart features?

The following are some of the features you should have in the customer checkout, shopping cart and wishlist part of your eCommerce website: all payment methods, cart details, final price, shipping method, billing and shipping address, security seals, and save later button.

Now you have learned what to include and leave out on your eCommerce website. It takes testing and experimentation to know exactly which key features will help you generate more traffic and increase sales.

We continuously collect trending content around e-commerce. Let us know your best email to receive our favorite collections weekly in your inbox!