62 Ecommerce Marketing Tactics to Increase Sales

Ecommerce itself is a dynamic industry. Every aspect of marketing evolves and so should you. We have prepared the best practices for promotional tactics to help you increase your sales. Jump into our guide now!

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Upsell your products

Upsell Your Products

For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

Integrate Instagram

Integrate Instagram

If you take compelling photos, use hashtags strategically, and post at the right times then you’re well on your way to building a large Instagram following of people who are interested in your products. The key to mastering your organic Instagram presence is engagement with your followers.

Content Marketing

Content Marketing

Content marketing is the process of creating online material (e.g blog posts, videos, infographics, GIFs, images, etc.) that attracts your target audience. It is not used for selling directly, but as a way to educate potential customers about your product(s), develop thought leadership and raise awareness about your brand.

Referral Marketing

Referral Marketing

Referral marketing is when you get your customers to tell their friends about you. Like any marketing, referral marketing (also known as word-of-mouth marketing) usually happens organically. It happens whether or not marketers get involved in the process.

Email Marketing

Email Marketing

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Instagram Marketing

Instagram Marketing

65% of Instagram users use their feed to look for online shopping inspiration, while also looking to discover new brands. These are users who are looking for stores like you to purchase from!

Facebook Ads

Facebook Ads

It’s an ad specifically designed to go viral, boosted by the power of Facebook ads.

Optimize Your Site for Search

Optimize Your Site for Search

Search engine optimization (SEO) is still an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.

Include Reviews on Product Pages

Include Reviews on Product Pages

Online reviews matter -- and that's why you need to create and maintain a process that encourages your customers to leave reviews, monitors the reviews they leave, and improves any negative reviews you might receive. Not only will creating a review process help you receive more -- and better -- reviews, it will also help you run your business better.

Put Influencers to Work for You

Put Influencers to Work for You

An influencer is a person who has established credibility in a specific industry niche. A influencer can be a YouTube Channel star, blogger, industry expert, or social activist. To take it a step further, influencer marketing is an ecommerce strategy that focuses on using these social influencers to drive your business message to a larger market instead of marketing directly to them yourself.

Google AdWords

Google AdWords

Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network. While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.

Promoted Pins

Promoted Pins

Promoted Pins is Pinterest’s PPC system and works a little like a combination of Facebook Ads and Google AdWords.

Develop an App with Push Notifications

Develop an App with Push Notifications

Having apps just for your business that customers download is a fantastic way to make sure that you’re staying at the forefront of their minds. Just think about how often users are on their phones, looking for something to do

Target Virtual Reality Technologies

Target Virtual Reality Technologies

There are a lot of different ways to get involved with Augmented Reality (AR) and Virtual Reality (VR), though it’s worth nothing that the latter in particular may only put you in front of very specific types of audiences. These audiences will be tech-savvy and likely relatively high income.

Offer Gift Guides (Year Round)

Offer Gift Guides (Year Round)

While consumers turn to online shopping for ease and convenience during the holidays, e-commerce brands that alleviate the pain of gift-giving are the real winners of the season. If you want to increase your holiday sales this year and beyond, the key is to create holiday gift guides that help visitors find the best gift options for their loved ones, as quickly and easily as possible.

Turn One-Time Purchases into Subscriptions

Turn One-Time Purchases into Subscriptions

You’re likely familiar with the effectiveness of upselling and what it can do for your revenue. Many online stores already use upselling and cross-selling to boost their average order value, but only a few experiments with finding new ways to maximize it further.

Convert Wishlists with Discounts

Convert Wishlists With Discounts

As an e-commerce marketer, you can’t ignore your prospects’ wishlists because they have a high potential to convert. The name itself suggests that your visitors wish to buy those items. And if they abandon their lists without completing the purchase, they must be missing something—like a gentle nudge or an incentive. One way to reactivate forgotten list items is to send wishlist reminder emails. You need to display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase.

Recommend Products Based on Abandoned Cart Items

Recommend Products Based on Abandoned Cart Items

This type of e-commerce email is one of the most effective, revenue-generating emails that you can send to prospects.

Convert Customers with Sold Out Products

Convert Customers with Sold Out Products

For online shoppers, sold-out product pages mean one thing: frustration. For smart marketers, on the other hand, sold-out products are a goldmine waiting to be tapped. Many online stores remove the disappointment of selling out with out-of-stock notifications. It’s a great way to collect valuable leads and increase your chances of converting leads to customers, when the item is back in stock.

Affiliate marketing

Affiliate Marketing

Affiliate marketing is the process of an ecommerce merchant paying a commission to an external website for any sales generated from their referral traffic. The sales are tracked via affiliate links, which can be implemented by using various affiliate programs.

Use personalization

Use Personalization

Personalization is finding ways to cater to individuals within the marketing materials that you already have; it is tailoring your outputs to reflect the unique needs of your consumer.

Capitalize on user-generated content (UGC)

Capitalize On User-generated Content (UGC)

This helps in a couple ways: 1) It drives traffic to your ecommerce store, and 2) it builds an authentic following of people who are interested in what you offer.

Optimize for voice search

Optimize For Voice Search

more buyers are using voice to search for products, brands that optimize their content for these search terms will have the upper hand in grabbing organic traffic from search engines

Anticipate future sales

Anticipate Future Sales

If you have the ability to expand your product line, then you should evaluate market demand and see if it’s worth the cost. You can do that through a variety of approaches: keyword research, geographic validation, social media trends, etc. One more creative way to test out your market? Pre-sell items to see how many people place orders.

Optimize for mobile

Optimize For Mobile

By 2021, more than half of all online shopping is expected to happen on mobile devices, according to Statista. Optimizing your store for mobile means more than having a responsive design. It means you’re designing your site with mobile visitors in mind from start to finish.

Reward your loyal customers

Reward Your Loyal Customers

One way to reward loyal customers and big spenders is through a customer loyalty program. There are many ways both your customers and you can benefit from a loyalty program. They give customers extra incentive to make a purchase and they keep your brand top-of-mind through automated reminders.

Pay-per-click ads (PPC)

Pay-per-click Ads (PPC)

PPC advertising is extremely helpful for generating traffic to your ecommerce website while you establish organic rankings. Unless you’re an incredibly niche industry with huge amounts of traffic and almost zero competition, you’ll probably want to rely on PPC ads to drive traffic — at least at the start of marketing your ecommerce website.

Consumer Awareness

Consumer Awareness

Building your brand online is not just about posting content. Trustworthy and transparent content is very important for brands to accomplish. Over one-third of online shoppers switch to a new brand if the previous one did not offer transparency. Consumer awareness must be a big part of any brand's marketing and communications plan.

Run a seasonal promotion

Run A Seasonal Promotion

Tapping into what your Fans and target market are thinking about is a great way to increase engagement with a campaign or promotion. Christmas? Run a Christmas-oriented promotion or giveaway. Back-to-School? Run a promotion giving away a student-oriented shopping spree. Arbor Day? National Hotdog Day? It doesn't matter. Contests are always more successful when they're based around a theme.

Use live video on Facebook to increase organic reach

Use Live Video On Facebook To Increase Organic Reach

Live video has proven in the past couple years to be the most reliable way to boost your organic reach on Facebook. Facebook wants to compete with YouTube Live, Snapchat and other social media platforms offering live video, so they'll continue to reward publishers who go Live.

Create a bonus entry contest to increase social media engagement

Create A Bonus Entry Contest To Increase Social Media Engagement

A bonus entry contest functions by rewarding contest entrants with additional entries (chances to win) when they engage with your business on social media or share the contest

Use a leaderboard contest to drive competition (and shares)

Use A Leaderboard Contest To Drive Competition (and Shares)

Leaderboard contests work by showing contest entrants their standing within the campaign. This increases the competitiveness, and results in entrants sharing and completing social actions more frequently.

Focus attention on your promotion with a hello-bar or slide-in popup

Focus Attention On Your Promotion With A Hello-bar Or Slide-in Popup

A leading strategy to make your visitors aware of your promotion (or opt-in incentives) is to put a hello bar or slide-in popup on your product pages and homepage. They show your promotion without massively interrupting the buying experience.

Use an entry overlay or welcome mat

Use An Entry Overlay Or Welcome Mat

For those businesses who want to push a little harder - those businesses who want to be confident that 100% of your visitors will see their promotion - there's the option of an entry overlay or welcome mat. The difference between this strategy and the hello-bar/slide-in popup above is that visitors are required to engage. They have to close the popup or welcome mat in order to continue to your website.

Add a countdown timer to your promotion and product pages

Add A Countdown Timer To Your Promotion And Product Pages

An offer only being available for a limited time is a powerful motivator for conversion.

Don’t sleep on local marketing

Don’t Sleep On Local Marketing

Our sales may be online, but that doesn’t mean you can meet shoppers offline. Popup shops and in-person events are one marketing strategy many eCommerce brands are implementing to carve out unique customer experiences for their shoppers.

Offer Great Customer Support

Offer Great Customer Support

When people buy from your eCommerce store they expect a great customer service. According to a study, 55% of visitors have intended to make a purchase, but they changed their minds and did not buy because of bad customer service. It turns out that after a bad experience, 44% of people will switch to a competitor.

Black Friday/Cyber Monday Sale

Black Friday/Cyber Monday Sale

Black Friday and Cyber Monday are major shopping events in the U.S. If you’re based in the States (or your customers are), you need to create your own events around these days and promote them.

Boost Product Visualization

Boost Product Visualization

Consumers have come to expect access to just about any kind of information at any time. Not only that, but they’ve become very visual. Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.

Leverage Artificial Intelligence (AI)

Leverage Artificial Intelligence (AI)

AI can make a significant impact on your e-commerce sales. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.

Cutting-Edge Product Filtering

Cutting-Edge Product Filtering

The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn't make sense to them. Instead, you have to provide them with the tools to shop on their terms and find what they need quickly.

Flexible Delivery

Flexible Delivery

A great way to increase cart abandonment is to limit delivery options. Forty-five percent of online customers have abandoned their carts when they find out the delivery options don’t suit their needs.

Coupon marketing

Coupon Marketing

Giving out vouchers, coupons, or codes for your audience to redeem can do wonders for your e-commerce business. Not only can it help to bring in more sales, but you can also generate more leads, audience engagement, and brand visibility, among other things. This is especially the case around holidays or special events.

Re-Send Unopened Emails With Different Subject Lines to Increase Open Rates

Re-Send Unopened Emails With Different Subject Lines to Increase Open Rates

The idea goes like this: You don’t want to bombard shoppers with too many emails, so instead, target only shoppers who didn’t actually open the email that you sent. Wait a day, check to see if that person opened the previous email.

Use Real Shoppers to Test Your Site for Maximum Optimization

Use Real Shoppers to Test Your Site for Maximum Optimization

When it comes to improving user experience on your site, the key is in the word itself. The User. Approach your site, not from your own perspective, but from the user’s perspective. And that can be really difficult because we know our own brand, we know our own site, we work on it day in, day out. Often, we know it way too well which is why we recommend to merchants to do their own user testing.

Optimize Your eCommerce Product Pages With Filters and Improved Descriptions

Optimize Your eCommerce Product Pages With Filters and Improved Descriptions

One great way of contributing to an increase in sales on an eCommerce site is by making your products easy for the user to find through filters. Another is by making them easy to understand through good written content. A combination of the two is even better.

Product recommendations based on products seen

Product Recommendations Based On Products Seen

Product recommendations are good for cross-selling. And recommendations based on what your shoppers have seen will show users that you understand their shopping needs.

Product recommendations based on personalization quiz

Product Recommendations Based On Personalization Quiz

Quiz wizards do three important things: Give shoppers a perfect product recommendation using their data in a transparent way. Give personalized customer data back to the retailer so that they can reuse this in further marketing strategies, like email campaigns or nudges onsite. Replicates the in-store experience of learning more about the products that are suited to their personal circumstances.

Recommendations based on similar products

Recommendations Based On Similar Products

This strategy provides the shopper with the autonomy to view and compare the current product with what’s in stock for potential cross-selling but also helps in their decision-making (but be warned: too much choice may inflict paralysis).

Recommendations based on completing the outfit \

Recommendations Based On Completing The Outfit \

The best webshops will go one step further and provide recommendations based on completing the outfit, leveraging the psychology of Set Completion (you can read all about marketing psychology in this post for more examples).

Exit-intent overlays

Exit-intent Overlays

In order to prevent bounce, you should use exit-intent overlays. These could: Offer discounts or promo-codes Announce a new sale/ product drop Nudge customers to sign up for more information Provide design-friendly insights into the brand’s mission, image, or story

Smart notifications on the product detail page

Smart Notifications On The Product Detail Page

Another trigger you can capitalize on is smart notifications. For effective impact, these can be shown on your product detail page (PDP) to highlight if a product is in demand, a bestseller, or has a particular USP you want to push.

Cart nudges

Cart Nudges

Cart nudges are implicit cues that drive behavior towards checkout.As all nudges imply behavior, cart nudges onsite should not be too forceful or this will just interfere as the shopper browses your webshop, or views a product.

Email campaigns to show brand identity or brand announcements

Email Campaigns To Show Brand Identity Or Brand Announcements

Another way to leverage email campaigns for better eCommerce marketing is by releasing more general announcements to your customers that represent your brand identity.

TikTok

TikTok

Speaking of languages your target audience will understand, if you are selling to Gen Z or younger you may want to check in on TikTok. This subculture is one of the fastest-growing social media platforms in the world. Marketers should look to capitalize on this trend quickly.

Micro-influencers

Micro-influencers

Micro-influencers have between 1,000 to 1,000,000 followers, but those who follow them are loyalists. Sending out a free product to one micro-influencer could help you reach brand awareness for 1k potential customers

Celebrity influencers

Celebrity Influencers

Celebrities will also help your brand achieve maximum awareness while boosting your credibility. For celebrity influencer marketing to work you should: Identify who your target audience looks up too. Ask: why do they look up to them? Establish appropriate messaging that is in line with the celebrity’s image.

Psychological product badges

Psychological Product Badges

Scarcity or, in other words, fostering a sense of urgency to drive purchase behavior, is a psychological principle that can also be highlighted in product tags like, “selling fast”, “few left”, or “limited time offer”.

Highlighting product attributes in marketing campaigns

Highlighting Product Attributes In Marketing Campaigns

Another great eCommerce marketing strategy is to highlight your high-performing product attributes and then push this in your marketing campaigns. So if you are selling face cream, and you track that the highest performing tag on the product is its “organic” attribute, then you can tailor a whole ad-campaign around this.

Webshop heatmaps

Webshop Heatmaps

You can use heatmaps to gain a better idea of how people are using your website so you can optimize your pages.

Push Notification

Push Notification

A push notification is a type of message that shows up on your device. The best part is you don’t need to worry about the connection to which you are sending as you can send it anytime and the users need not be in the application.

Messenger Marketing

Messenger Marketing

Social media marketing tools are most popular these days as almost everyone is talking to enhance their business productivity. The first thing that comes to the picture is marketing through facebook messenger. It is becoming an excellent opportunity for people to buy products, purchase the ads, connects with people at different platforms.

What are simple E-commerce Marketing strategy?

These strategies although only three will make a difference for your business: Product strategy, Service strategy, and Pricing strategy.

What is E-commerce Marketing?

E-commerce Marketing is the act of using marketing strategies to attract and drive traffic into your online business and convert leads into customers to increase sales.

What are the best strategies for E-commerce Marketing?

To effectively increase your sales through eCommerce marketing, the following tips may help: Make sure the checkout process is easy. Advertise on the biggest social media platforms. Personalize user experience (UX). Make your website mobile-friendly. Create a mobile app.

What are the types of E-commerce Marketing?

The types of eCommerce marketing are Social Media Marketing, Content Marketing, Search Engine Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, and Local Marketing.

What is UGC?

User-Generated Content is a popular marketing strategy wherein your customers advertise your products for you on their free-will! Your product should be shareable and piques the interest of customers.

What are the ways to drive UGC?

To drive user-generated content effectively: Consider creating competitions wherein one of the mechanics would be sharing the post or page. Use social media hashtags. Stimulate urgency in an irresistible promo.

What is WOMM in E-commerce?

Word-of-mouth or WOMM is one of the best marketing tactics in eCommerce right now. You can make this happen by giving your customers an organic experience with your brand. Good reviews generated by satisfied customers will definitely increase your sales.

What are some E-commerce Fulfillment tools?

The following marketing tools will aid you in increasing your conversions: ShipperHQ, Refund Retriever, Ship Station, AfterShip, InventorySource, Shipping Easy, and Shippo.

What are the categories of E-commerce?

Here are five different categories of E-commerce: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Administration(B2A), Consumer-to-Administration (C2A).

What are the needed skills for successful E-commerce Marketing?

The following eight marketing skillset will increase the revenue of your online shop: Data Analytics, Design, Email Marketing, Advertising, Marketing Automation, Content Marketing, and Testing.

Use the strategies in this guide to your advantage. Find the best one that will highly impact your conversion rate. Entice new or past customers and drive traffic into your sales funnel now!

We continuously collect trending content around e-commerce. Let us know your best email to receive our favorite collections weekly in your inbox!