Email Marketing Tools for E-Commerce

E-commerce needs email marketing too. So go and see our collection of chosen email marketing tools that has helped start-ups and established company get on the email marketing campaign!

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Klaviyo

Klaviyo

Klaviyo is email marketing reinvented for e-commerce stores on Shopify, Bigcommerce, and Magento. From personalized newsletters to automated emails like abandoned carts, order follow-ups and personalized thank you's, Klaviyo makes it easy for stores ...

MailClickConvert

MailClickConvert

MailClickConvert is a email marketing software with high deliverability rates allowing you to send emails to cold contacts. It is a high-volume bulk email marketing software that enables you to send 100% CAN-SPAM compliant campaigns.

Sendinblue

Sendinblue

SendinBlue is a tool that empowers companies to build and grow relationships using email campaigns, sophisticated transactional emails, and SMS messages and sophisticated automation of marketing workflows. It is loaded with features to optimize your ...

GetResponse

GetResponse

GetResponse is a complete email marketing solution that's designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Recently however, Getresponse has shifted its emphasis considerably: the product no...

Infobip

Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers' preferred channels. Infobi...

Subject Line

Subject Line

SubjectLine.com offers one of the more robust screening tests for subject lines. It test and evaluate filtering and deliverability issues. Results show a score with an indication of where your subject line loses points and you also receive advice in ...

CoSchedule

CoSchedule

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule helps you to create, publish, and share awesome content to social media.

Infusionsoft by Keap

Infusionsoft By Keap

Infusionsoft is the industry’s longest-running and most powerful product, offering an all-in-one solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration. Capture leads automatically t...

Wishpond

Wishpond

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. Wishpond's marketing automation platform makes it easy and affordable to nurture your website visitors and leads into sales. It enables you ...

Thrive Themes

Thrive Themes

Thrive themes membership gives you access to all their fine plugins that can really help you increase user engagement and actions. Use Thrive themes for fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients a...

Drip

Drip

Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Drip is your ecommerce marketing engine. Build personalized customer experiences, drive more revenue, and take your marketing strategy...

Unbounce

Unbounce

Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses optimize conversions and accelerate growth. Unbounce is a company that has been providing landing page services since 2009. T...

Litmus Scope

Litmus Scope

Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters. Create a clean, web-based version of any email,...

Email on Acid

Email On Acid

Email on Acid provides email testing, troubleshooting and tracking tools to help you simplify and improve your email marketing efforts. Its innovative suite of tools allows you to preview emails in 41 different email clients and devices, diagnose and...

Remindee

Remindee

Remindee is a SAAS platform that helps turn abandoned visitors into customers. It is designed for business owners that want to engage with users who are interested in the service but are currently leaving the website. It can also send perfectly-timed...

Klaviyo

Klaviyo

Klaviyo is a powerful email tool focused on ecommerce that is most valuable when all your customer data is available to build segments with and fire off event-triggered campaigns from. This tool helps businesses create memorable experiences across ow...

What is an email marketing software?

Email is one channel used by marketers to reach and engage their target audience. A software solution specifically designed for this helps to automatically send out emails to the right person at the right time.

In a nutshell, an email marketing software allows users to:

  • Create and design different types of emails
  • Blast out offers, promotions and newsletters
  • Nurture relationships and sales opportunities
  • Monitor email lists and campaign metrics

For e-commerce businesses, this tool helps with sending out welcome emails, abandoned cart reminders, sale announcements and other marketing content to customers based on real-time store activity. This especially frees up time for entrepreneurs-turned-marketers and captures opportunities typically missed when emailing is inexistent or done mostly manually.

Price to get started:

Free web-apps exist for new and/or early-stage ventures. For e-commerce businesses with more than 1,000 email contacts, pricing starts at around 10 USD per month with up to 30 percent discount extended to annual subscribers. Trials usually last for 14 days.

Benefits of using an email marketing soåftware

Scales personalized communication. With recent innovations, email marketing tools can now help design and run personlized campaigns at scale. It is no longer just providing the capacity to mass email, but it can now trigger communication that is in-context which ultimately increases the effectiveness of marketing efforts.

Builds brand awareness. Email marketing tools can be leveraged for brand recognition as it allows marketers to keep in touch with their audience at regular times. It serves a great purpose in brand recall strategies and in cultivating even deeper relationships fostering brand preference and loyalty. People may also be forwarding and sharing emails across channels given real value in its content.

Facilitates measured email strategies. Softwares like this can save businesses time, energy and money. By taking advantage of the data it generates, marketers and store owners can allocate resources to strategies that would or have better chances of working. It maximizes opportunities to connect with and convert visitors to buyers to advocates, thereby, potentially lowering costs for acquisition.

Features to check when comparing email marketing software

  1. Standard features to review

List management. Collect and store inbound leads in an email marketing software for easy access. There should be ways to segment contacts according to site activity, purchase behaviors and campaign responses among others. Being able to add custom fields and tags also allow marketers to use other profiling information specific to their business in sending out only relevant messages.

Email builder. Marketers benefit a lot from built-in design tools in their email marketing software. This allows them to apply branding to emails (e.g. add a logo, apply colors) using HTML or drag-and-drop tools. Most options would have ready-made templates as well, empowering practically anyone to send out mobile-optimized emails right away.

Email sequences. Aside from one to many emailing, creating a series of messages to be sent out programmatically to customers according to various triggers (e.g. sign up, add to cart, review ratings) should be possible with an email marketing tool. It should typically be able to automate intervals and exclude recipients upon meeting goals.

Campaign analytics. To measure email marketing efforts, such software allows marketers to review email opens and clicks to assess conversions for copies and offers. Illustrated reports share insights on list growth and key demographic information of subscribers. Meanwhile, being able to monitor unsubscribes and domain reports allow marketers to stay on top of deliverability rates.

  1. Additional features for next-level email marketing

Dynamic content. Sending out mass emails should not mean spamming recipients with inapplicable offers. Finding a tool that is smart enough to pull in data-based content would give an advantage to marketers. An example would be being able to display products in emails according to the customer’s interests, gender or age.

Send time configuration. For businesses with a global consumer base, this would help to optimize send times, so marketers can be more confident about sending emails right when recipients are likely to see and open them. Some software are also even able to suggest the best time to fire up campaigns based on big data reports per industry.

A/B testing. This feature pins down effective subject lines, designs, contents or CTA buttons by enabling marketers to send out two variations of their emails to their subscriber list. From there, it should be possible to compare which version got more clicks. This generates lessons to apply to subsequent campaigns and generally informs users of better ways to convert an audience.

Cost of setting up an email marketing software

Email marketing software is typically a subscription-based web product. Pricing is standardized according to the number of subscribers and the number of emails sent. Terms are usually auto-renewing monthly, but yearly plans are also available at a discounted rate. Enterprise users may request for custom agreements.

Paid plans start at 10 USD per month for 1,000 contacts. For a list of 10,000, the cost may increase to a couple of hundred dollars monthly. Free trials and demos are offered to realize which plan works best for a business.

Workflow automation, advanced segmentation and cross-channel integrations are features usually only found in upgraded plans. Setup can normally be handled by the user with the help of knowledge bases and email support, but dedicated account managers are usually available for high-tier users.

Considerations when choosing an en email marketing software

  1. Business and process compatibility

Depending on business goals and the entire marketing strategy, an e-commerce business may very well benefit from a robust email marketing platform. There are tools that can also automate SMS and advertisements alongside emails for an omnichannel approach.

Email marketing ties back to stores, blogs, social media accounts and other landing pages where subscribers are being captured. Having a complete understanding of the marketing funnel would be key in finding an email marketing software that fits an existing or yet to be customized technology stack.

Be clear about the problems that need solving before diving into the sea of options to avoid getting distracted or confused by functionalities that may not be needed. Nonetheless, watch out for long-term cost-saving opportunities presented by tools that can unify and/or optimize processes (e.g. email marketing tools with CRM features).

  1. Possible adoption concerns

Technicalities. Email marketing and interpreting its results may require specialist knowledge. There are tools though that make use of artificial intelligence to generate straightforward insights. Logic formation for workflows and HTML templates are also to be expected, but most options extend a user-friendly interface to get the job done without having to write code.

Integrations. There are several email marketing tools specifically built for e-commerce businesses, so finding one that would sync with popular platforms like Shopify, Magento and BigCommerce would not be too difficult. Tools that include pop-up and landing page builders are also available to potentially streamline lead generation processes.

Scalability. Anticipate costs associated with growing subscribers lists instead of looking at just the price to get started in using the tool. Migrating contacts and resetting things up in the future may result in postponed campaigns and mixed up data.

Frequently asked questions

  1. Would an e-commerce business need an email marketing tool?

Email marketing is important especially to e-commerce businesses to follow up with customers regarding their purchases and experiences. An email marketing tool makes it possible at scale and at little costs.

  1. What can I do with an email marketing tool?

With an email marketing tool, e-commerce businesses can better know customers and the triggers to making a sale. It can also give insight on whether campaigns are ineffective and pin down which elements (e.g. subject line, image, copy) should be tweaked for better conversion.

  1. How can an email marketing software help my team?

An email marketing software can generate reports which would help marketing teams and managers measure ROI per campaign. Automation features can also save members significant time spent on maintaining lists and updating customer profiles.

  1. Can an email marketing software help increase my sales or cut my costs?

Yes. An email marketing software provides e-commerce business owners and/or marketers with insights on what strategies can be repeated or scaled to generate more sales out of every subscriber list.

  1. Is there a free forever email marketing tool?

Yes. New or startup businesses can take advantage of web-tools that offer free unlimited access to get started with email marketing. This would be great in building out email lists and experimenting with automation flows without breaking the bank, but be sure to choose a solution that can grow with the business since the goal is almost always to gain more subscribers to generate bigger sales for the online store.

  1. What is the best email marketing software?

Identifying the best email marketing software for a specific e-commerce business would depend on multiple factors including:

  • List size
  • Campaign strategy
  • Technical requirements
  • Budget
  1. What email marketing tool subscription should I get?

Email marketing solutions usually have tiered subscription models. To properly evaluate a tool that is within budget, it would be best to set up a trial for the specific plan of choice. There are also one-on-one demos offered by companies, so buyers can ask about features and limitations.

  1. Which features should I prioritize when choosing an email marketing software?

An email marketing tool should make it possible for e-commerce businesses to do broadcasts and automated sequences. The former would help in announcing product releases and sales while the latter would simplify the process of following up on cart abandonments and purchases.

  1. What reports can I generate using an email marketing software?

Charting email list growth is standard in an email marketing software. Some would be able to break it down by key demographic information like gender, age and location. Campaign reports normally include open, click, bounce and unsubscribe rates.

  1. How do I set up an email marketing solution?

An email marketing tool would often have to be connected to a CRM and/or to the e-commerce platform itself. This integration would permit the transfer of customer data for proper segmentation and messaging.

  1. How can I reach out to my customers with an email marketing software?

Marketers can set up conditions to filter customers and create profiled groups. With this, they can be sure to send only relevant emails. Following up can also be automated based on online store behaviors by mapping out triggers and scheduled email sequences in the tool.

  1. How can I create campaigns with an email marketing tool?

Some email marketing tools have pre-built templates which can be used to easily create an email campaign. That would include designs for the actual message and also logic flows typically used by e-commerce businesses (e.g. welcome emails, wishlist updates and back in stock messages).

  1. Would I be able to design emails with an email marketing tool?

Yes. Email marketers may use HTML to design their emails. It is also common to find an email marketing software that has a built-in email builder with an easy drag-and-drop interface. That allows its users to create mobile-responsive emails using pre-coded blocks, and all there is to do is add custom images, brand colors and copy. Personalization may easily be applied with merge tags and conditional content.

  1. How can I grow my subscriber list with an email marketing software?

With the integration between online stores and email marketing tools, marketers are able to set up lead forms and popups for site visitors to see. When it is filled out by prospects and customers, the information is directly stored in the email marketing software for immediate nurturing. Other solutions also provide landing page builders for special campaigns.

  1. How many emails can I send with an email marketing software?

This would depend on the software provider and the plan subscription. Make sure to check this when buying a tool to avoid unexpected costs when running campaigns and accidentally messaging more than permitted. It is usually possible to turn on notifications for when sending or contact limits are about to be maxed out.

Sources and related articles

Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation

5 Email Marketing Benefits For New Businesses

5 Email Marketing Trends That Can Make You More Efficient

3 Tips To Build Brand Awareness And Connect With Your Customers Using Email Marketing

Email marketing's general function is to get your customers aware and bring them up to speed with your products and service. That is why this list of email marketing tools will surely help you connect better with your customers and get more sales!

We continuously collect trending content around e-commerce. Let us know your best email to receive our favorite collections weekly in your inbox!