Facebook Pixel lets you monitor your customer’s actions on your website. It connects you with your target audience and can measure results of your Facebook ads.
Facebook Pixel can track the following events and record the activity of your potential customers: purchase, lead, complete registration, add payment info, initiate checkout, add to cart, add to wishlist, search and view content.
Studies show that only about 2% of first-time visitors purchase something from your website on their first visit. That’s normal though. You just have to focus on a marketing strategy that will make them come back repeatedly until they make a purchase.
Using Ad creation tool, you can target specific audience segments. With this tool, a Facebook Ad can provide your store’s location (with directions), link to your website, download your app, view your product videos, and shop directly.
As the name suggests, these ads are in slideshow form that potential customers can easily swipe through. This type of ad is optimized for mobile users and can reach even those with very slow Internet connections.
Instagram has over 500 million users, and advertising your Facebook ad there would increase your sales funnel. Instagram ads can be managed through the Ad Manager on Facebook.
Hashtags categorize posts by the words and phrases in a hashtag — that is a huge plus! Not only do you have additional information on the interests of people but hashtags will help an audience find your page faster as well.
Business Manager is a Facebook marketing tool that lets you manage your pages, groups, people, and ad accounts in one place. This tool is free to use and has a good security system.
Dynamic ads can only be accessed by having a Business Manager account on Facebook. This tool helps you promote relevant products to people who have an engagement history with your websites or Facebook ads.
Power Editor is a Facebook marketing tool that marketers or advertisers can use to control multiple ads or campaigns.
A lot of Facebook marketing tools can be used for free! Use that to your advantage and test out which one perfectly suits your team. There’s no guarantee in which tool will be effective for your business but rest assured one of them can boost your conversion!
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