107 Top Trends in the E-commerce

Get updated with this collection of recent trends in the e-Commerce industry. This collection of trends will make navigating the e-Commerce landscape easier and faster and will make your business fresh and always updated.

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There will be a growing volume of voice search.

There Will Be A Growing Volume Of Voice Search.

Voice search is growing exponentially and more and more businesses are optimizing for voice based search. In this post, we bring you the top voice search statistics, facts and trends that can help you formalize a good SEO and marketing strategy for voice-based search.

#Voice Search
AI helps shops learn about shoppers.

AI Helps Shops Learn About Shoppers.

The prevalence of Artificial Intelligence (AI) and machine learning will increase, as retailers target new ways to enhance personalization and improve customer service, which is why all online businesses should invest in this development.

#ai#Artificial Intelligence
On-site personalization uses those insights to create individualized experiences.

On-site Personalization Uses Those Insights To Create Individualized Experiences.

Ecommerce Personalization is the term used by online retailers that refers to the practice of creating personal interactions and experiences on ecommerce sites by dynamically showing content, media, or product recommendations based on browsing behavior, purchase history data, demographics, and psychographics.

#personalization
Big data plays a big role in creating personalized experiences.

Big Data Plays A Big Role In Creating Personalized Experiences.

Big data is a big buzzword when it comes to modern business management. It refers to extremely large data sets that may be analyzed to reveal patterns and trends in human behavior.Big data can help by giving insights on customer behavior and demographics, which is useful in creating personalized experiences.

#Big Data
Chatbots improve shopping experiences.

Chatbots Improve Shopping Experiences.

Chatbots are all the rage today for customer support. However, I think they’ll drastically change the way people shop online. They’ll become one of the most important marketing tools. In the retail space, self-checkout kiosks will probably become the norm and in-store marketing will increase.

#chatbots
Mobile shopping is still on the move.

Mobile Shopping Is Still On The Move.

Mobile commerce, also called m-commerce or mcommerce, includes any monetary transaction completed using a mobile device.It is an advancement of ecommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device.

#mobile
More ways to pay.

More Ways To Pay.

An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for online transactions. ... Credit cards remain the most common forms of payment for e-commerce transactions.

#payment
Headless and API-driven ecommerce allow continued innovation.

Headless and API-driven ecommerce allow continued innovation.

Headless commerce is a solution that allows a store’s ecommerce platform to be completely decoupled from the frontend presentation layer. This can allow them to use a CMS, DXP, PWA, or many other existing or custom frontends to complete their tech stack. This can have powerful implications for what the store is able to accomplish with content marketing, SEO, and digital experience on their storefront.

#headless#api
Customers respond to video.

Customers Respond To Video.

Streaming video on your homepage can also be an eye-catching way of drawing customers’ attention.The importance of videos can’t be understated. Videos can help you explain and showcase your products better than images ever can. You should consider adding videos of your products in your ecommerce store.

#Streaming Video
Subscriptions keep customers coming back.

Subscriptions Keep Customers Coming Back.

Subscription plans have a number of advantages for retailers because they make it easier to predict fulfillment needs and allow you to maintain customers for a greater long term value.

#Subcription Plan
Sustainability is becoming more important.

Sustainability Is Becoming More Important.

Sustainability is taking on a renewed importance for modern shoppers and brands are finding ways to weave that into their products, their fulfillment strategies, and their marketing. One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted to see less packaging.

#sustainability
Businesses should optimize digital strategy for conversion.

Businesses Should Optimize Digital Strategy For Conversion.

Conversion optimization is a growing concern in 2020 as businesses look to finetune their product pages and make sure their products stand out across their multi-channel marketing avenues. This might include dynamic ads on Facebook, shopping ads on Google, or on-site digital marketing efforts.

#Optimize Digital
B2B is growing… and changing.

B2B Is Growing… And Changing.

B2B businesses move online and existing online businesses hone their offerings, one factor to take into account is the changing expectations of B2B buyers.

#b2b
Keep track of industry influencers and publications.

Keep Track Of Industry Influencers And Publications.

You’re on the BigCommerce blog already, which is a great source for news, how-tos, and thought leadership in ecommerce and retail. Here are a few other ideas for places to keep up with ecommerce at large. You will also want to keep current on industry news in your particular vertical, be it fashion, home goods, B2B, etc. Knowing what is happening and what is gaining traction will keep you from being left behind.

#blog
Absorb up-to-date industry research and trends reports.

Absorb Up-to-date Industry Research And Trends Reports.

In the same vein as the above, keeping current on the latest trends reports, not only for the ecommerce industry, but for your vertical, will help you stay ahead of the curve.

#researcd#trends
Make the most of digital tools and analytics to assess your customers’ behaviors.

Make The Most Of Digital Tools And Analytics To Assess Your Customers’ Behaviors.

You may have noted that several of the trends above rely on understanding your customers and being able to speak directly to their needs. That, of course, takes data and following their behavior to understand what they most want.

#Digital Tools
Get feedback from your customers.

Get Feedback From Your Customers.

Observing what your customers buy and what pages they visit is only part of the picture. Hearing from your customers directly, either through reviews or post-purchase surveys, can give you powerful insights into how you can improve your store.

#customers
Observe your competitors.

Observe Your Competitors.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.You can use this knowledge to create marketing strategies that take advantage of your competitors' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.

#competitors
Online Sales Growth is Unstoppable

Online Sales Growth is Unstoppable

Ecommerce sales have been growing constantly and for good reason. Online shopping is one of the most popular online activities.

#Online Sales
Mobile Shopping is Growing

Mobile Shopping Is Growing

Ecommerce growth has been driven in part by the increase in usage of mobile devices.People don’t just shop online,they also use their mobile devices to browse or research before making their mind up about their purchase.As trust in online shopping is increasing, consumers feel more comfortable shopping on mobile devices than ever before.

#Mobile Shopping
Rise of Voice Commerce

Rise Of Voice Commerce

Voice shopping is a non-visual experience, which means that customers have to select their products by providing a verbal description of what they are looking for. This restricts the scope of browsing for a product before actually selecting it. To dig a little deeper, voice shopping is mainly used by customers as a sales channel. This means that instead of using voice search as a browsing experience to research what they have to buy, they use voice search once they have already decided on their purchase. Purchased products via voice search are usually low-value products, and include categories such as food items, or low-cost electronics and homeware products. The rise of interest in voice shopping means that businesses will have to take note and provide customers with the comfort that they are looking for when buying products.

#Voice Shopping
Evolving Role of Social Media in Ecommerce

Evolving Role of Social Media in Ecommerce

Social media has changed the way we live our daily lives, including the way we buy things. This is a great opportunity for brands to start thinking about how to improve their position on social media, which is a great platform for brands to get discovered. With consumers spending more time on different types of social media, ecommerce businesses can get help from Instagram influencers to increase their chances of getting discovered by their target audience.

#Social Media
Environmental Topics Influence Buyers

Environmental Topics Influence Buyers

Ecommerce businesses should strive for creating more sustainable practices. People are now becoming more conscious of the environment than ever before, and for the right reasons. Online businesses need to step in and make sure that their practices are environmentally friendly. This includes practices of sourcing products from fair-trade organizations to help create a greener ecommerce environment.

#environmental
Role of Artificial Intelligence

Role Of Artificial Intelligence

The role of AI will become stronger in the coming years, as retailers invest in improving areas such as customer service where AI can be useful to understand the reactions of customers to the product or service purchased. This will play a big role in solving how retailers can improve customer experience. In order to stay competitive it’s important that retailers invest in this ecommerce trend.

#ai#Artificial Intelligence
Augmented Reality Transforms How We Shop

Augmented Reality Transforms How We Shop

Augmented Reality (AR) technologies, offering a much richer buying experience (Prnewswire, 2018). AR uptake in the sector will be driven by the retail workforce and online shoppers. One of the main concerns that people have when shopping online is the inability to see the product firsthand. AR technology helps bridge this gap and enable online shoppers to better visualize the products that they are interested in.

#au#Augmented Reality
Personalization is the Future

Personalization Is The Future

Personalizing the online shopping experience is the key to keeping customers satisfied. People shopping online want help to find the products that they need, and they value a more personalized experience. As a result of poor product recommendations, online shoppers might avoid certain stores altogether.

#personalization
Visual Commerce Is on the Rise

Visual Commerce Is on the Rise

Visual commerce is the next generation of normal static visuals. It takes marketing to a whole other level as instead of simply using product photos to market your business, visual commerce takes it one step further by incorporating other types of visuals such as consumer-generated media, interactive content, engaging videos, and as previously mentioned, augmented reality.

#visual
Default to international

Default To International

International markets are growing at a crazy pace, with projections that cross-border purchases will account for a fifth of all worldwide ecommerce by 2022,” he points out. “If your brand is expanding, and you haven’t honed your international strategy, it’s time to crank up the heat.

#Default International
Commerce-enabled commuting

Commerce-enabled Commuting

Couple this with voice-enabled commerce, which is continuing to expand, and drivers will be able to take advantage of a more seamless buying experience, for example asking Siri to purchase groceries prior to their arrival at the store.

#commerce
Going beyond the online store with omnichannel

Going Beyond The Online Store With Omnichannel

Creating a brand that’s cross channel—or omnichannel—provides the opportunity to forge a deeper connection with the customer,” explains Dan Conboy, managing director of Shopify Plus agency Statement. “One which goes beyond clicks and allows consumers to interact with your team and products. This in turn can create a stronger sense of loyalty and advocacy—the ingredients that the most successful brands have on their side to drive sustainable growth.

#Online Channel
Employ traditional storytelling techniques

Employ Traditional Storytelling Techniques

There's no doubt that any merchant advertising on Facebook in 2019 has noticed the steadily rising costs,” he points out. “Brands like BMW or Walmart have huge customer lifetime values, which allows them to spend significantly more on digital ads without having to worry about customer acquisition costs. But storytelling is the one thing that they struggle with. Savvy small businesses will have to overcome the rising costs by going back to basics and creating more compelling and personal brand experiences that large brands can't compete with.

#traditional
Bespoke subscription programs

Bespoke Subscription Programs

Ecommerce subscriptions have seen a 100 percent year-on-year growth over a five year period. This shift may seem obvious and straightforward for companies selling consumables like Dollar Shave Club, BirchBox, or Hello Fresh, but it’s a great opportunity for all ecommerce businesses to drive repeat purchases and increase the lifetime value of an acquired customer.

#subscription
Tailor your store setup based on product price point

Tailor Your Store Setup Based On Product Price Point

If the products in your client’s store are relatively inexpensive, widely available, require little to no decision-making, and/or are bought repeatedly by the same customer, then harnessing sales in the moment is key

#store
Prioritize accessibility

Prioritize Accessibility

The ability to prioritize tasks is an essential skill in all roles. Employees with good prioritization skills are able to: ... Control their stress when dealing with multiple tasks. Deal with the most important projects first and put secondary tasks aside.

#accessibility
Headless commerce

Headless Commerce

Headless commerce is a separation of the front end and back end of an ecommerce application. This architecture offers brands freedom of expression to build whatever and however they want. Most importantly, it enables brands to enrich the customer experience.

#headless
Progressive web apps

Progressive Web Apps

The web is an incredible platform. Its mix of ubiquity across devices and operating systems, its user-centered security model, and the fact that neither its specification nor its implementation is controlled by a single company makes the web a unique platform to develop software on. Combined with its inherent linkability, it's possible to search it and share what you've found with anyone, anywhere. Whenever you go to a website, it's up-to-date, and your experience with that site can be as ephemeral or as permanent as you'd like. Web applications can reach anyone, anywhere, on any device with a single codebase.

#Progressive Web
The rise of the second-hand market aka “re-commerce”

The Rise Of The Second-hand Market Aka “re-commerce”

Call it second-hand eCommerce, re-commerce, or by any other name, the online market for used products has never been bigger.

#Second -hand
Fulfillment options expand

Fulfillment Options Expand

Fulfillment is the process of getting products from a warehouse (either yours, or somebody else's) into the hands of your customers. In other words, fulfillment involves packing, shipping and delivering products to customers. This article isn't only relevant for traders already selling products.

#fulfillment
PWA for eCommerce becomes expected

PWA For eCommerce Becomes Expected

A progressive web app is a mobile website that has the look and feel of a native mobile app.While websites like Twitter and Gmail have used PWA technology for a while now, we’re starting to see it bleed over into many popular eCommerce websites, as well.

#pwa#Progressive Web
eCommerce-first companies go brick-and-mortar

eCommerce-first Companies Go Brick-and-mortar

The term "brick-and-mortar"refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store that the business owns or rents. ... Brick-and-mortar businesses have found it difficult to compete with mostly web-based businesses like Amazon.com Inc.

#Brick And Mortar
Dynamic pricing drives optimal sales and profit

Dynamic Pricing Drives Optimal Sales And Profit

Dynamic Pricing in e-Commerce combines decades of McKinsey pricing expertise and deep industry insights. Our approach provides online retailers with a proven pricing engine to drive revenue and profit growth. Our engine is a Price Advisor module and part of our Periscope Pricing Solutions.Adopt dynamic pricing technology and strategies.

#Dynamic Pricing
Adopting the fast-fashion mindset

Adopting The Fast-fashion Mindset

Fast-fashion eCommerce industry has absolutely exploded in recent years.With regard to speed and agility, think about how you can minimize waste and/or resource consumption without sacrificing quality of product or experience.

#Fast Fashion
Providing a multi-platform journey with platform-specific messaging

Providing A Multi-platform Journey With Platform-specific Messaging

Ecommerce is all about omnipresence. The customer journey is now far from linear; it’s not only multi-device, but multiplatform. Your prospects will bounce from Facebook, Instagram, and Snapchat to email, FB Messenger, back to SMS...and so on. 2020 will be all about achieving multi-channel efficiency and crafting platform-specific messages to be at the right place, at the right time, with the right action driving hook

#snapchat
Purposeful content repurposing

Purposeful Content Repurposing

The modern consumer’s demand for high-quality content has never been higher.The point of repurposing content is to allow your audience to receive the information you have for them however they wish to receive it.

#purposeful#repurposing
The explosion of social commerce

The Explosion Of Social Commerce

Social commerce—that is, the process of making purchases directly on social media platforms—has been steadily gaining ground over the past few years.

#Social Commerce
The subscription service bandwagon rolls on

The Subscription Service Bandwagon Rolls On

A sure bet heading into 2020 is that the demand (and prevalence) of subscription-based services is bound to increase.nd this just makes sense — for both the customer and the company.On the customer’s end, subscription services provide a regularly-delivered, always-as-expected experience through every engagement. Depending on the type of service provided, the value to the customer comes in the form of things like personalization, convenience, and monetary savings.

#bandwagon
Drone delivery finally arrives

Drone Delivery Finally Arrives

Delivery drones are operated autonomously or remotely, with operators potentially overseeing multiple drones at once. In several examples across the world, drones are being used for delivering time-sensitive items, such as medicine, or deliveries that would be difficult with traditional vehicle-based services.

#drone
eCommerce goes headless

eCommerce Goes Headless

Headless content and commerce is the future of eCommerce.The key reasons for this are that using a headless platform allows you to:Seamlessly (and painlessly) develop a true omnichannel experience,Repurpose your content with relative ease,Future-proof your content and your customer experience.

#headless
Real-time conversations, chatbots, and AI will become a standard part of the eCommerce toolkit

Real-time Conversations, Chatbots, And AI Will Become A Standard Part Of The eCommerce Toolkit

Conversational marketing, chatbots, and AI are changing the eCommerce consumer experience for the better, and that will only continue in 2020. They remove a heap of friction from the average customer journey, which is why 48% of consumers would rather connect with a company via live chat than any other mean of contact according to Hubspot, and 35% of consumers want to see more companies using chatbots according to Ubisend.

#chatbots#ai
A focus towards Direct-to-Consumer (D2C)

A Focus Towards Direct-to-Consumer (D2C)

D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market.

#d2d#Direct To Customer
Smart home assistants & voice recognition systems will emerge as a new eCommerce battleground

Smart Home Assistants & Voice Recognition Systems Will Emerge As A New eCommerce Battleground

A headless or decoupled digital experience platform will help you manage that new channel and any future channels that emerge and don’t forget to optimize your website for voice searches.

#smarthome
Contextual and Programmatic Advertising

Contextual And Programmatic Advertising

Context and programmatic ads will see a rise this year. Social media sites are already revamping the design to cater these trends.The new trend, labeled as programmatic advertising, uses datasets to decide the target audience. These ads are shown to the audience chosen on the basis of consumption. They are then retargeted after a period of time to generate higher ROI.

#contextual#programmatic
Marketing Automation

Marketing Automation

Marketing automation means automating email marketing and scheduling social media posts.The automation further allows you to customize the store offerings for each customer. Automated recommendations get influenced by what the customers click on during their visit.

#marketing
Artificial Intelligence (AI)

Artificial Intelligence (AI)

The accuracy of data is greatly influenced by the quality and size of the data. This creates challenges for small ecommerce businesses if you do not have a large volume of data. However, these businesses can partner with third party providers to workaround this restriction. It indicates that more companies will tap into AI powered tools. Why? To create personalized recommendations for each user.

#ai#Artificial Intelligence
Enhanced Shipping Options

Enhanced Shipping Options

Shipping and logistics is one area that stagnated in the past years. Small improvements like free shipping did occur. But nothing extraordinary until 2013 when the idea of same-day delivery became mainstream.

#shipping#logistics
Mobile Commerce

Mobile Commerce

Online retailers from around the world confirm that mobile transactions increase each year. Especially during the holiday sales season. If you don’t have a website which is mobile responsive – NOW IS THE TIME TO MAKE IT RESPONSIVE!

#mobile
Augmented Reality for Product Visualization

Augmented Reality for Product Visualization

The Augmented Reality trends for product visualization will see shift upward in 2019. The adoption of AR/VR enabled smart devices will increase sharply leading to a change in global ecommerce trends.

#au#Augmented Reality
Voice Search Will Take Lead

Voice Search Will Take Lead

Ecommerce stores should start optimizing content for voice search. According to new guidelines by Google, content for voice search should include more textual content. This will allow them to appear in rich snippets and knowledge graphs.

#Voice Search
Snap and Shop

Snap And Shop

A new ecommerce trend of image shopping will emerge. Users will point their camera towards a product they see to order it from an online store. There are many photo apps available like CamFinder, and many more will popup this year. This trend will also lead in selling affiliate products through photo shopping.

#snap#shop
Revival of Brick-And-Mortar (B&M) Models

Revival of Brick-And-Mortar (B&M) Models

Brick and mortar stores would come back with a bang. These new retail stores provide in-person digital experiences without storing any actual inventory.

#b&m#Brick And Mortar
Subscription Based Models Will Rise

Subscription Based Models Will Rise

Digital payments are becoming convenient. We will see a rise of subscription-based business models in 2020. Companies like Loot Crate and BirchBox will see a surge in orders because of their personalized offerings. The new ecommerce stores can also tap into this market by replicating the same subscription-based model. They can get recurring sales on a monthly or a yearly basis.

#Digital Payments
Chatbots as Personal Assistants

Chatbots As Personal Assistants

We are using chatbots from a few years now. But because of the use of neural networks now, AI-powered chatbots will again see a rise. AI-powered Chatbots help increase the user engagement by providing relevant options to them. Their growth will reach $1.25 billion by 2025. This year we will see chatbots getting cheaper, smarter, and widespread.

#chatbots
Blockchain – The New Shift

Blockchain – The New Shift

We know that blockchain is still in its nascent stage and the market isn’t as big, but the blockchain-based apps look promising enough to get a mention, here is why.

#blockchain
Social Payments Make Shopping Seamless

Social Payments Make Shopping Seamless

Social payments are a popular way to exchange money. But they have their own shortcomings. They are highly prone to hacking. Why? Because most users have a weak password. Also, most people have turned their settings to ‘always connected’ on mobile phones. If they get mugged, the muggers can easily access all the social media accounts and transfer funds.

#Social Payments
More Payment Options Will Popup

More Payment Options Will Popup

Ecommerce stores are now accepting cryptocurrencies. Whereas Smartphone manufacturers are coming up with digital wallets. This makes payment processes simple for ecommerce.

#payments
Localize and Personalize Customer Experience

Localize and Personalize Customer Experience

Localization is nothing but a form of personalization. It refers to the alteration of your website’s content. Identify the IP address of a customer and provide more contextual merchandising.Personalization often refers to personalized merchandising in e commerce. Use various customer data points to personalize your website and deliver relevant products.

#localize#personalize
Build Communities, Engage Customers and Enhance CRM

Build Communities, Engage Customers and Enhance CRM

Building a community and engaging with your customers is difficult. Hence, offering a satisfying CRM is mandatory. CRM means Customer Relationship Management. To develop a satisfying CRM you need to sum up the customer information.

#communities#engage
Post Payments Will Boom

Post Payments Will Boom

Ecommerce entrepreneurs face high losses due to cart abandonment.

#Post Payments
Cognitive Supply Chain Management

Cognitive Supply Chain Management

Supply chain management plays a vital role in the ecommerce industry.When it comes to supply chain management, three key factors complement continuous improvements. They are:Automation,Sharing Data,Customer-Centric.

#Supply Chain
Amazon Will Keep Winning

Amazon Will Keep Winning

Amazon is the B2B marketplace that connects many e-commerce sellers with worldwide customers. It had a billion dollars in sales in its first year. Today, it is growing at 20% on a monthly basis. It is safe to say that you can expect them to continue winning in 2020 as well.

#Amazon b2b
Influencer Marketing Will Bring Sales

Influencer Marketing Will Bring Sales

Online influencers are not just D-list celebrities. They have a real audience. A tangible influence. Believe it or not, 70% of millennial customers are influenced by their recommendations.You will also need to provide a cohesive brand experience by personalizing your interactions for each customer across all of those channels. In other words, you need to recognize the customer as the very same person across all your channels.

#Online Influencers
ROPO Will Rise

ROPO Will Rise

ROPO means Research Online Purchase Offline. It has been a noticeable customer shopping habit. Thrifty shoppers drive ROPO greatly. Additionally, bargain hunters also look for the best possible deals. We can expect a great deal of ROPO in 2020 in the ecommerce industry.

#ropo#Research Online Purchase Offline
Fulfillment Options Will Expand

Fulfillment Options Will Expand

As 2020 moves forward, more people will begin to shop online even for bare essentials. Given the numerous online stores there are to choose from, however, people will still not hesitate to abandon their carts for a store that offers a better shopping experience.

#options
Drone Delivery Finally Takes Center Stage

Drone Delivery Finally Takes Center Stage

You’ve heard whispers of it, maybe even seen a video or two. But till date, drone delivery had always only been in the testing stages. However, now you can finally expect it to make an entrance. In 2020, several companies are expected to introduce drone delivery.In fact, companies like UPS, Amazon, and even Dominos are in the advanced stages of their drone delivery testing, so it’s only a matter of time before this becomes standard.

#Drone Delivery
Social Commerce Will Grow to New Levels

Social Commerce Will Grow to New Levels

Social commerce is the process of making purchases directly on social media and is one of the most important ecommerce trends to focus on. Companies such as Facebook have already introduced a host of options for entrepreneurs looking to sell directly on their platform.

#commerce
Content Repurposing Becomes Purposeful

Content Repurposing Becomes Purposeful

As high as the demand for repurposed content is right now amongst different trends in ecommerce, it is only going to grow in the future. For modern ecommerce businesses, this means that they will need to repurpose the content on a regular basis.

#repurposing
The Provision of a Multi-Platform Journey with Dedicated Platform Messaging

The Provision of a Multi-Platform Journey with Dedicated Platform Messaging

Omnipresence is critical in the latest ecommerce trends in 2020. Businesses need to be present on numerous platforms, and follow prospects. Your potential customers are going to jump from FB Messenger to Instagram to TikTok, and it’s important that you have platform-specific messaging bots on each platform.

#omnipresence
Dropshipping

Dropshipping

Dropshipping or Drop Shipping can be a profitable business model for ecommerce businesses that don’t have much capital to start with. It involves acting as the middleman between the manufacturer or supplier and the customer.

#dropshipping
Multi-Channel Selling

Multi-Channel Selling

o grow your business as an online merchant, you need to make yourself available across all of the channels that your shoppers use. Aside from your own website, this could be on social media and brick-and-mortar stores as well as other online stores.

#mulit-channel
Smarter Payment Processing

Smarter Payment Processing

The payment process is the final step in the customer journey, and it is a vital stage that could make or break a conversion.The customer has gone through multiple stages, including awareness and consideration, and has finally made the decision to buy your product.

#Smarter Payment
Omni-Channel Personalization

Omni-Channel Personalization

We previously mentioned that omni-channel selling will become more popular in 2019.However, it’s not enough to just be available on multiple channels.

#omni-channel
Custom Packaging

Custom Packaging

Customers tend to perceive packaging as a part of the product.

#Customer Packaging
Personalization and Customer Engagement

Personalization And Customer Engagement

Personal online data such as search queries, page visits, and purchase history, brands transform their online stores to best serve the customer’s needs and interests. For instance, login to your Amazon account. You’ll find recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you. Expect more brands to follow suit as personalization technology becomes easier to integrate into ecommerce sites.

#personalization#engage
AI, Assistants, and Chatbots

AI, Assistants, And Chatbots

AI assistants can handle a number of tasks typically assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.

#ai#assistants#chatbots
B2B Ecommerce Is Exploding

B2B Ecommerce Is Exploding

Ecommerce personalization works wonders for B2B shoppers as well. Research found that 50 percent of B2B buyers desired personalization when searching for online suppliers with whom to build relationships.

#b2b Ecommerce
Interactive Product Visualization

Interactive Product Visualization

Interactive product visualization technology seeks to bring the tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.

#interactive
More Custom Retail Experiences

More Custom Retail Experiences

Retail experience can translate to a variety of skills used in management, finance, sales and customer service. Interacting with customers translates to interpersonal skills; most job categories require some level of customer care or interaction with colleagues.

#Retail Experience
Google is Becoming an Online Marketplace

Google is Becoming an Online Marketplace

Your brand is super well-known, the majority of your customers are likely arriving at your website via organic or paid searches for items that your store offers. So, in order to get your products in front of more customers, you should be optimizing for Google Shopping. This is an extremely powerful sales channel – and can be an incredible SEO hack for online stores.

#marketplace
Customers are Shopping Through Social Media

Customers are Shopping Through Social Media

Social media is a lot more than just likes, shares, and cute dog photos these days. Many social channels are turning into mini search engines of their own – and 55% of online shoppers have bought a product directly through a brand’s social post.

#Online Shopping
AR and VR are Becoming More Commonplace

AR and VR are Becoming More Commonplace

AR and VR are helping to solve this problem by allowing customers to virtually try on products without physically touching them. Companies like Warby Parker have launched an app that uses AR so customers can try on different glasses before ordering.

#ar#vr
Customizable Products are a Big Hit

Customizable Products are a Big Hit

Personalization is going to go to the next level with products that are entirely customized for the individual. Many online stores are taking advantage of interactive content – like quizzes and surveys – to build entirely customized products that cater to each individual’s needs or preferences.

#customizable
Flexible Payment Options for Big Purchases

Flexible Payment Options for Big Purchases

If your store’s products tend to range on the most expensive side, it can be hard to convert new customers simply because they view that purchase as more of a risky investment. One e-commerce trend that can help to combat this is offering flexible payment options through systems like Afterpay, Final, and Affirm.

#Payment Options
Companies and Consumers are Becoming More Environmentally Mindful

Companies and Consumers are Becoming More Environmentally Mindful

Caring about the earth isn’t just for tree huggers or Millennials anymore. Most consumers these days are far more conscious about their environmental impact, and they want to support businesses that are doing their best to reduce carbon footprints.87% of consumers agreed that they would be more likely to buy a product from a brand that offered a social or environmental benefit – giving companies yet another reason to go green.

#environmentally
Social Commerce Through Celebrity Endorsements

Social Commerce Through Celebrity Endorsements

Social commerce is selling products directly through social media. It differs from social media marketing because you’re not redirecting users to an online shop, but giving them the ability to checkout directly within the network they’re using at that moment. Social commerce paired with influencer marketing is a recipe for increased sales.

#Social Commerce
Interactive Product Visuals

Interactive Product Visuals

In 2020 online reviews are not enough to convince a customer to buy a product. Modern consumers need to trust the company, product and experience before purchasing. That’s why high-resolution images matter in e-commerce sales. But static images are no longer enough, either. Consumers demand more, such as 360-degree viewing images that let potential buyers view all angles of the product.

#visuals
Personalized Commerce Is the Next Frontier

Personalized Commerce Is the Next Frontier

Successful e-commerce companies are leveraging personalization technology to give consumers a customized experience. Delivering personal experiences on e-commerce sites is achieved by dynamically showing content, product recommendations, and specific offers based on browsing behavior, previous actions, prior purchase history, customer demographics, and other enriched personal data.

#Next Frontier
Ethical eCommerce Trends

Ethical eCommerce Trends

Consumer awareness of the environment and ethically produced items will rise as an eCommerce trend in 2020 as consumers will seek to understand the real or hidden impacts and costs of eCommerce and consumerism in general.

#ethical
Seamless Omnichannel Experiences

Seamless Omnichannel Experiences

If merchants look at their omnichannel strategy from only a sales standpoint, they’re missing out on an important eCommerce trend. As the number of touchpoints required to make a decision grows, sales and marketing channels are increasingly complementary, triggering the need for consistent product experiences across the board.

#Seamless Ominchannel
Personalization, No Conversion

Personalization, No Conversion

The future of eCommerce personalization will leverage cognitive solutions to understand where customers are in their journey and to identify different factors and traits to deliver truly individualized experiences.

#No Cenversion
Shipping and Delivery Transformation

Shipping And Delivery Transformation

In 2020, several innovations will continue to shake up the eCommerce delivery business. Shipping companies are constantly looking at more ways to use data to drive innovation, and AI’s potential is endless: Data-driven supply chains could bring previously unimaginable levels of optimization. AI is the future of shipping.

#shipping#delivery
Headless Commerce

Headless Commerce

Headless architectures and lean microservice stacks deliver improved agility and performance compared to monolithic systems. And the benefits are delivered almost immediately. With the ability to develop apps in parallel, isolating and scaling microservices is possible so new front-end experiences, including Progressive Web Applications (PWAs), can be launched quickly and efficiently.

#headless
Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs)

Through PWAs, customers can interact with brands how they want and where they want in a completely seamless manner. For instance, customers visiting a furniture gallery will have their in-store experience, mobile experience, and online experience all provided by the same PWA for a seamless experience that guides and nurtures consumers from their first visit to the store all the way through the delivery of their new furniture.

#pwa#Progressive Web
Micro Animations to Boost Conversions

Micro Animations to Boost Conversions

Animations like GIFs have been around since the early days of the Internet, but today their use is expanding from memes and entertainment to become the latest eCommerce trend.The application of animated icons to the eCommerce experience can emphasize the brand, improve the user experience, and boost conversions.

#Micro Animations
Visual Search in eCommerce

Visual Search In eCommerce

Today’s consumers especially those between the ages of 18 and 20 and 21 and 34 — have shown a growing interest in using visual search and image recognition in order to discover new brands and products. By 2021, early adopter brands will redesign their websites to support visual search, resulting in a 30% increase in digital commerce revenue and making it one of the biggest eCommerce trends to watch.

#visual
Voice as an eCommerce Channel

Voice as an eCommerce Channel

Many people say we’re still in the early days of voice, almost three-quarters of people would rather use their voice as an input to search. And recent research shows that 76% of companies have already realized quantifiable benefits from voice and chat.

#voice
NextGen B2B eCommerce

NextGen B2B eCommerce

B2B digital transformation will shift from a product-centric to a customer-centric focus. We’ll see B2B organizations explore new opportunities and channels to enhance the customer experience and expand their target audience.

#Nextgen b2b
Marketplaces

Marketplaces

The eCommerce platform revolution will reach a tipping point in 2020, driven by buyers seeking the easy, familiar, and competitively priced marketplace experience. McKinsey predicts that in the next five years, platforms could account for more than 30% of global corporate revenues. And it’s not just B2C. B2B merchants are turning to platforms also.

#marketplace

What are the major trends in e-commerce?

Trends that you should keep an eye on are: mobile shopping, post-pandemic sales, voice commerce, social media influence, AI, and augmented reality.

What is the future of e-commerce?

The future of e-commerce is unknown but with the onset of the pandemic where almost all business shifted to ecommerce there is definitely a big future for e-commerce.

What are the trends in 2020?

There are a variety of trends that sprung this 2020, among them are brand avatars, social media, AI, chatbots, payment service upgrade, mobile shopping, and voice commerce.

What is the largest e-commerce category?

One of the categories that solds the most is surprisingly the vitamins category. This category brought a $7.4 billion in the year 2018.

What do people buy most online?

The most in-demand products are fashion items, trips, technological products, books, educational courses and second-hand sales.

What are the trending style in 2020?

Ruffles made a big comeback this year and is gaining a lot of popularity. It is predicted to sell bigger in the coming months.

What can I sell online?

The products that you can sell online are shapewears, travel accessories, health and beauty products, skincare products, hobbies and crafts, and smartwatches.

Why do people shop online?

People shop online because it is convenient. They don't have to go outside and pay for travel cost. There are also the easy access to a variety of shops to choose from.

What time do most people shop online?

According to research and survey the peak time where people usually shop is 8:00 - 9:00 pm, but on the average activity starts to rise at 6:00 a.m.

What products are high demand?

Currently, the products that are high in-demand are CBD oils and products, eco-friendly, skincare products, diet products, food services, subscription orders.

Knowing the current trends in the e-commerce business helps your own online business to get updated. This will make sure that you only have the newest trends. Make use of these trends and dominate the e-Commerce world.

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